/* Digital Berries — Portfolio (Oct 2026 redesign) / scoped to .pf */
.pf{--ink:#0e0d0e;--ink-2:#161516;--line-d:rgba(255,255,255,.12);--line-l:rgba(14,13,14,.12);--muted-d:rgba(255,255,255,.7);--muted-l:#5a544b;--gold-ink:#8a5a0f;background:var(--paper,#f4f0e8);color:var(--ink);overflow-x:clip}
.pf-wrap{max-width:1440px;margin:0 auto;padding:0 var(--pad)}
.pf-sec{padding:112px 0}
.pf-dark{background:var(--ink);color:#fff}

/* type */
.pf-eyebrow{display:flex;align-items:center;gap:10px;margin:0;font:500 12px/1.3 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--gold-ink)}
.pf-eyebrow::before{content:'';flex:none;width:8px;height:8px;border-radius:50%;background:var(--gold)}
.pf-dark .pf-eyebrow,.pf-hero .pf-eyebrow,.pf-cta .pf-eyebrow{color:var(--gold)}
.pf h2{font:800 clamp(40px,5.4vw,82px)/.95 var(--font);letter-spacing:-.055em;margin:16px 0 0}
.pf h2 em{font-family:var(--display);font-style:italic;font-weight:600;letter-spacing:-.03em;color:var(--gold-deep)}
.pf-dark h2 em,.pf-hero h1 em,.pf-cta h2 em{color:var(--gold)}
.pf-head{display:grid;grid-template-columns:1.3fr 1fr;gap:48px;align-items:end;margin-bottom:56px}
.pf-head>p{margin:0;justify-self:end;max-width:46ch;font-size:16px;line-height:1.65;color:var(--muted-l)}
.pf-dark .pf-head>p{color:var(--muted-d)}
.pf-lede{max-width:34em;margin:26px 0 34px;font-size:18px;line-height:1.6;color:var(--muted-d)}

/* buttons */
.pf-ctas{display:flex;flex-wrap:wrap;gap:12px}
.pf-btn{display:inline-flex;align-items:center;gap:12px;min-height:54px;padding:0 26px;border-radius:999px;font:600 15px var(--font);text-decoration:none;transition:transform .3s var(--ease),background .25s,border-color .25s,color .25s}
.pf-btn b{font-weight:500}
.pf-btn:hover{transform:translateY(-2px)}
.pf-btn-gold{background:var(--gold);color:var(--ink)}.pf-btn-gold:hover{background:#ffc95c}
.pf-btn-ghost{border:1px solid rgba(255,255,255,.3);color:#fff}.pf-btn-ghost:hover{border-color:#fff}
.pf-btn-ink{background:var(--ink);color:#fff}.pf-btn-ink b{color:var(--gold)}
.pf-btn-line{border:1px solid rgba(14,13,14,.45);color:var(--ink)}.pf-btn-line:hover{border-color:var(--ink)}

/* hero */
.pf-hero{position:relative;isolation:isolate;padding:72px 0 0;background:radial-gradient(55% 60% at 82% 38%,rgba(240,180,58,.16),transparent 70%),var(--ink);color:#fff}
.pf-hero-grid{display:grid;grid-template-columns:1fr 1.08fr;gap:56px;align-items:center;min-height:600px}
.pf-hero h1{font:800 clamp(58px,7vw,116px)/.9 var(--font);letter-spacing:-.055em;word-spacing:.14em;margin:22px 0 0}
.pf-hero h1 em{font-family:var(--display);font-style:italic;font-weight:600;letter-spacing:-.03em}
.pf-collage{position:relative;width:100%;max-width:660px;aspect-ratio:1.12;justify-self:end}
.pf-c-browser{position:absolute;top:7%;right:0;width:88%;border-radius:12px;overflow:hidden;background:#1b1a1b;border:1px solid rgba(255,255,255,.14);box-shadow:0 50px 90px -40px rgba(0,0,0,.9)}
.pf-c-browser img{display:block;width:100%;height:auto}
.pf-c-phone{position:absolute;left:0;bottom:0;width:30%;aspect-ratio:9/16;border-radius:24px;overflow:hidden;border:6px solid #1c1b1c;outline:1px solid rgba(255,255,255,.16);background:#000;box-shadow:0 40px 70px -30px rgba(0,0,0,.9)}
.pf-c-phone img{display:block;width:100%;height:100%;object-fit:cover}
.pf-c-stat{position:absolute;display:flex;flex-direction:column;gap:6px;padding:14px 20px;border-radius:14px;background:rgba(14,13,14,.82);border:1px solid rgba(255,255,255,.16);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);box-shadow:0 20px 40px -20px rgba(0,0,0,.8);animation:pfFloat 6s ease-in-out infinite}
.pf-c-stat b{font:800 32px/1 var(--font);letter-spacing:-.04em;color:var(--gold)}
.pf-c-stat span{font:500 11px var(--mono);letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.8)}
.pf-c-stat-a{top:0;left:8%}
.pf-c-stat-b{right:5%;bottom:5%;animation-delay:-3s}
@keyframes pfFloat{50%{transform:translateY(-8px)}}
.pf-kpis{list-style:none;margin:64px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--line-d)}
.pf-kpis li{padding:28px 24px 26px 0;margin-right:24px;border-right:1px solid var(--line-d)}
.pf-kpis li:last-child{border-right:0;margin-right:0}
.pf-kpis b{display:block;font:800 clamp(36px,4vw,60px)/1 var(--font);letter-spacing:-.05em}
.pf-kpis b span{color:var(--gold)}
.pf-kpis small{display:block;margin-top:10px;font-size:14px;line-height:1.4;color:var(--muted-d)}
.pf-kpi-note{margin:0;padding:0 0 30px;font-size:12px;line-height:1.5;color:rgba(255,255,255,.5)}

/* clients marquee */
.pf-clients{display:flex;align-items:center;gap:32px;padding:24px 0 24px var(--pad);background:var(--paper,#f4f0e8);border-bottom:1px solid var(--line-l)}
.pf-clients-label{flex:none;max-width:170px;margin:0;font:500 11px/1.5 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--muted-l)}
.pf-marquee{flex:1;min-width:0;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent)}
.pf-marquee-track{display:flex;width:max-content;animation:pfMarquee 60s linear infinite}
.pf-marquee:hover .pf-marquee-track{animation-play-state:paused}
.pf-marquee ul{display:flex;align-items:center;margin:0;padding:0;list-style:none}
.pf-marquee li{display:flex;align-items:center;white-space:nowrap;font:800 22px var(--font);letter-spacing:-.03em;color:#2a2722}
.pf-marquee li:nth-child(3n+2){font-family:var(--display);font-style:italic;font-weight:600;letter-spacing:-.01em}
.pf-marquee li::after{content:'';width:6px;height:6px;margin:0 28px;border-radius:50%;background:var(--gold)}
@keyframes pfMarquee{to{transform:translateX(-50%)}}

/* jump nav */
.pf-jump{position:sticky;top:var(--header,70px);z-index:40;display:flex;gap:6px;overflow-x:auto;padding:12px var(--pad);background:rgba(244,240,232,.94);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border-bottom:1px solid var(--line-l);scrollbar-width:none}
.pf-jump::-webkit-scrollbar{display:none}
.pf-jump a{flex:none;padding:9px 16px;border:1px solid rgba(14,13,14,.16);border-radius:999px;font:600 13px var(--font);color:var(--ink);text-decoration:none;transition:background .2s,color .2s,border-color .2s}
.pf-jump a:hover,.pf-jump a:focus-visible{background:var(--ink);color:#fff;border-color:var(--ink)}
.pf section[id],.pf [id^="case-"]{scroll-margin-top:calc(var(--header,70px) + 70px)}

/* case studies */
.pf-case{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center;margin-top:24px;padding:48px;border:1px solid var(--line-d);border-radius:24px;background:linear-gradient(180deg,#171617,#111011)}
.pf-case.is-flip{grid-template-columns:.85fr 1.15fr}
.pf-case.is-flip .pf-case-visual{order:-1}
.pf-case-meta{display:flex;flex-wrap:wrap;align-items:center;gap:14px;margin:0 0 16px;font:500 12px/1.4 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--muted-d)}
.pf-case-no{padding:5px 11px;border-radius:999px;background:var(--gold);color:var(--ink)}
.pf-chips{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 28px;padding:0;list-style:none}
.pf-chips li{padding:6px 13px;border:1px solid rgba(255,255,255,.2);border-radius:999px;font:500 13px var(--font);color:rgba(255,255,255,.88)}
.pf-case-big{display:flex;flex-wrap:wrap;align-items:flex-start;gap:16px;margin:0 0 32px;font:800 clamp(64px,8vw,124px)/.85 var(--font);letter-spacing:-.06em}
.pf-case-big small{max-width:9ch;margin-top:.35em;font:600 clamp(16px,1.5vw,21px)/1.25 var(--font);letter-spacing:-.01em;color:var(--gold)}
.pf-case-cols{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-bottom:30px}
.pf-case h3{margin:0 0 10px;font:500 12px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--gold)}
.pf-case-cols p{margin:0;font-size:16px;line-height:1.65;color:var(--muted-d)}
.pf-case-stats{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));margin:0 0 28px;padding:0;list-style:none;border-top:1px solid var(--line-d);border-bottom:1px solid var(--line-d)}
.pf-case-stats li{padding:18px 14px 18px 0}
.pf-case-stats li+li{padding-left:16px;border-left:1px solid var(--line-d)}
.pf-case-stats b{display:block;font:800 24px/1.1 var(--font);letter-spacing:-.03em}
.pf-case-stats span{display:block;margin-top:6px;font-size:13px;line-height:1.35;color:rgba(255,255,255,.6)}
.pf-link{display:inline-flex;align-items:center;gap:10px;padding-bottom:4px;border-bottom:1px solid var(--gold);font:600 15px var(--font);color:#fff;text-decoration:none}
.pf-link b{color:var(--gold);font-weight:500}
.pf-case-visual{margin:0}
.pf-case-visual figcaption{margin-top:12px;font-size:12px;color:rgba(255,255,255,.5)}
.pf-roas{padding:30px;border:1px solid var(--line-d);border-radius:18px;background:#0a090a}
.pf-roas-title{margin:0 0 24px;font:500 12px var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--muted-d)}
.pf-bar-row{display:grid;grid-template-columns:72px minmax(0,1fr) auto;gap:14px;align-items:center;margin-bottom:16px}
.pf-bar-row>span{font-size:14px;color:var(--muted-d)}
.pf-bar-row>b{min-width:92px;text-align:right;font:700 16px var(--font)}
.pf-track{height:36px;border-radius:8px;background:rgba(255,255,255,.06);overflow:hidden}
.pf-track i{display:block;width:var(--w);height:100%;border-radius:8px;background:rgba(255,255,255,.4);transform-origin:left;transition:transform 1.4s var(--ease) .25s}
.pf-bar-row.is-rev .pf-track i{background:linear-gradient(90deg,var(--gold-deep),var(--gold))}
.js-reveal .pf-case:not(.in-view) .pf-track i{transform:scaleX(0)}
.pf-roas-badge{display:flex;flex-wrap:wrap;align-items:baseline;gap:12px;margin:26px 0;padding:22px 0;border-top:1px solid var(--line-d);border-bottom:1px solid var(--line-d)}
.pf-roas-badge b{font:800 clamp(48px,4.6vw,64px)/1 var(--font);letter-spacing:-.05em;color:var(--gold)}
.pf-roas-badge span{font-size:15px;color:var(--muted-d)}
.pf-timeline{display:grid;grid-template-columns:repeat(var(--n),minmax(0,1fr));gap:6px}
.pf-timeline i{height:8px;border-radius:4px;background:var(--gold)}
.pf-timeline i:nth-child(odd){opacity:.75}
.pf-timeline-label{display:flex;justify-content:space-between;gap:10px;margin:10px 0 0;font:500 11px var(--mono);letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.55)}
.pf-timeline-label span:nth-child(2){color:#fff;text-align:center}
.pf-shot{max-width:330px;margin:0 auto;overflow:hidden;border:8px solid #232223;border-radius:30px;background:#fff;box-shadow:0 40px 80px -40px rgba(0,0,0,.9)}
.pf-shot img{display:block;width:100%;height:auto;aspect-ratio:9/16;object-fit:cover;object-position:top}
.pf-case-visual:has(.pf-shot) figcaption{text-align:center}

/* paid media snapshots */
.pf-snaps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.pf-snap{display:flex;flex-direction:column;gap:22px;min-height:250px;padding:26px;border:1px solid var(--line-l);border-radius:18px;background:#fff;transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.pf-snap:hover{transform:translateY(-4px);box-shadow:0 26px 50px -32px rgba(14,13,14,.4)}
.pf-snap-label{display:flex;align-items:center;gap:8px;margin:0;font:500 11px var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--muted-l)}
.pf-snap-label::before{content:'';width:6px;height:6px;border-radius:50%;background:var(--gold-deep)}
.pf-snap-cost{margin:auto 0 0}
.pf-snap-cost b{display:block;font:800 clamp(44px,4.4vw,66px)/.95 var(--font);letter-spacing:-.05em}
.pf-snap-cost span{display:block;margin-top:8px;font-size:15px;color:var(--muted-l)}
.pf-snap-vol{margin:0;padding-top:16px;border-top:1px solid var(--line-l);font-size:15px;color:var(--ink)}
.pf-snap-vol b{font-weight:800}
.pf-snap.is-ink{background:var(--ink);border-color:var(--ink);color:#fff}
.pf-snap.is-ink .pf-snap-cost b{color:var(--gold)}
.pf-snap.is-ink .pf-snap-label,.pf-snap.is-ink .pf-snap-cost span{color:var(--muted-d)}
.pf-snap.is-ink .pf-snap-vol{color:#fff;border-color:var(--line-d)}
.pf-snap.is-gold{background:var(--gold);border-color:var(--gold)}
.pf-snap.is-gold .pf-snap-label,.pf-snap.is-gold .pf-snap-cost span{color:rgba(14,13,14,.72)}
.pf-snap.is-gold .pf-snap-label::before{background:var(--ink)}
.pf-snap.is-gold .pf-snap-vol{border-color:rgba(14,13,14,.2)}

/* social */
.pf-socials{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.pf-social-card{display:flex;flex-direction:column;gap:22px;padding:20px;border:1px solid var(--line-d);border-radius:22px;background:var(--ink-2)}
.pf-social-shot{overflow:hidden;aspect-ratio:4/5;border-radius:14px;background:#fff}
.pf-social-shot img{display:block;width:100%;height:100%;object-fit:cover;object-position:top}
.pf-social-stats{display:grid;grid-template-columns:1fr 1fr;gap:12px;padding:0 4px 4px}
.pf-social-stats p{margin:0}
.pf-social-stats b{display:block;font:800 34px/1 var(--font);letter-spacing:-.04em}
.pf-social-stats p:first-child b{color:var(--gold)}
.pf-social-stats span{display:block;margin-top:6px;font-size:13px;color:var(--muted-d)}

/* UGC */
.pf-videos{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}
.pf-video{min-width:0}
.pf .video-frame{position:relative;overflow:hidden;aspect-ratio:9/16;border-radius:20px;background:#111 center/cover no-repeat;box-shadow:0 30px 60px -36px rgba(14,13,14,.7)}
.pf .video-frame video{display:block;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .35s ease}
.pf .video-frame video.is-ready{opacity:1}
.pf .video-play{position:absolute;right:14px;bottom:14px;width:46px;height:46px;border:0;border-radius:50%;background:rgba(255,255,255,.92);color:var(--ink);font-size:14px;cursor:pointer;box-shadow:0 8px 20px rgba(0,0,0,.3)}
.pf-video-meta{margin:16px 0 0}
.pf-video-meta span{display:block;font:500 11px var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--gold-ink)}
.pf-video-meta strong{display:block;margin-top:6px;font:700 18px/1.2 var(--font);letter-spacing:-.02em}

/* websites */
.pf-filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:40px}
.pf-filters button{display:inline-flex;align-items:center;gap:8px;min-height:44px;padding:0 18px;border:1px solid rgba(255,255,255,.22);border-radius:999px;background:transparent;color:#fff;font:600 14px var(--font);cursor:pointer;transition:background .2s,border-color .2s,color .2s}
.pf-filters button span{font:500 11px var(--mono);opacity:.6}
.pf-filters button:hover{border-color:#fff}
.pf-filters button.selected{background:var(--gold);border-color:var(--gold);color:var(--ink)}
.pf-builds{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:48px 28px}
.pf-build{display:flex;flex-direction:column;min-width:0}
.pf-build[hidden]{display:none}
.pf-build.is-wide{grid-column:span 2;align-self:start;display:grid;grid-template-columns:1.6fr 1fr;gap:32px;align-items:center}
.pf-browser{overflow:hidden;border:1px solid rgba(255,255,255,.12);border-radius:14px;background:#1b1a1b;transition:transform .45s var(--ease),border-color .45s,box-shadow .45s var(--ease)}
.pf-build:hover .pf-browser{transform:translateY(-6px);border-color:rgba(240,180,58,.55);box-shadow:0 40px 70px -40px rgba(240,180,58,.35)}
.pf-bar{display:flex;align-items:center;gap:6px;height:30px;padding:0 12px;background:#1f1e1f;border-bottom:1px solid rgba(255,255,255,.08)}
.pf-bar i{width:8px;height:8px;border-radius:50%;background:rgba(255,255,255,.2)}
.pf-bar i:first-child{background:var(--gold)}
.pf-bar span{max-width:75%;margin-left:10px;padding:3px 12px;overflow:hidden;border-radius:6px;background:rgba(255,255,255,.08);font:500 10px var(--mono);letter-spacing:.04em;color:rgba(255,255,255,.65);white-space:nowrap;text-overflow:ellipsis}
.pf-browser img{display:block;width:100%;height:auto;aspect-ratio:900/579;object-fit:cover;object-position:top;background:#222}
.pf-build-meta{display:flex;flex-direction:column;flex:1;padding-top:20px}
.pf-build.is-wide .pf-build-meta{padding-top:0}
.pf-build-tag{display:flex;flex-wrap:wrap;gap:6px;margin:0 0 14px}
.pf-build-tag span{padding:5px 9px;border-radius:5px;background:rgba(240,180,58,.14);font:500 10px var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--gold)}
.pf-build-tag span+span{background:rgba(255,255,255,.08);color:rgba(255,255,255,.7)}
.pf-build h3{margin:0 0 6px;font:800 clamp(22px,2vw,28px)/1.1 var(--font);letter-spacing:-.03em}
.pf-build.is-wide h3{font-size:clamp(28px,2.8vw,42px)}
.pf-build-kind{margin:0 0 10px;font-size:14px;font-weight:600;color:rgba(255,255,255,.85)}
.pf-build-desc{flex:1;margin:0 0 16px;font-size:15px;line-height:1.6;color:rgba(255,255,255,.62)}
.pf-build.is-wide .pf-build-desc{flex:0}
.pf-build-link{align-self:flex-start;font:600 14px var(--font);color:var(--gold);text-decoration:none;border-bottom:1px solid rgba(240,180,58,.5);padding-bottom:3px}
.pf-build-link.is-muted{border:0;padding:0;font:500 11px var(--mono);letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.45)}

/* creators */
.pf-creators{background:var(--gold);color:var(--ink)}
.pf-creators .pf-eyebrow{color:var(--ink)}
.pf-creators .pf-eyebrow::before{background:var(--ink)}
.pf-creators h2 em{color:var(--ink)}
.pf-creators-grid{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}
.pf-creators-copy{max-width:36em;margin:26px 0 32px;font-size:17px;line-height:1.65;color:rgba(14,13,14,.8)}
.pf-creator-links{display:flex;flex-wrap:wrap;gap:12px}
.pf-talent{padding:36px;border-radius:24px;background:rgba(255,255,255,.22);border:1px solid rgba(14,13,14,.12)}
.pf-talent-stats{display:grid;grid-template-columns:1fr 1fr;margin:0 0 30px;padding:0 0 28px;list-style:none;border-bottom:1px solid rgba(14,13,14,.2)}
.pf-talent-stats b{display:block;font:800 clamp(46px,5vw,76px)/1 var(--font);letter-spacing:-.05em}
.pf-talent-stats span{display:block;margin-top:8px;font-size:15px;color:rgba(14,13,14,.75)}
.pf-talent-label{margin:0 0 14px;font:500 12px var(--mono);letter-spacing:.12em;text-transform:uppercase;color:rgba(14,13,14,.7)}
.pf-celebs{display:flex;flex-wrap:wrap;gap:4px 0;margin:0 0 28px;padding:0;list-style:none}
.pf-celebs li{display:flex;align-items:center;font:italic 600 clamp(24px,2.4vw,36px)/1.2 var(--display);letter-spacing:-.01em}
.pf-celebs li:not(:last-child)::after{content:'·';margin:0 14px;font-style:normal;opacity:.45}
.pf-talent-more{display:flex;flex-wrap:wrap;gap:20px;margin:0}
.pf-talent-more a{font:600 14px var(--font);color:var(--ink);text-decoration:none;border-bottom:1px solid rgba(14,13,14,.5);padding-bottom:3px}

/* process */
.pf-steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;margin:0;padding:0;list-style:none}
.pf-steps li{padding:28px 26px 30px;border:1px solid var(--line-l);border-radius:18px;background:#fff}
.pf-steps span{font:800 44px/1 var(--font);letter-spacing:-.04em;color:var(--gold-deep)}
.pf-steps h3{margin:22px 0 10px;font:800 24px/1.1 var(--font);letter-spacing:-.03em}
.pf-steps p{margin:0;font-size:15px;line-height:1.65;color:var(--muted-l)}
.pf-layers{display:flex;flex-wrap:wrap;align-items:center;gap:12px 20px;margin-top:40px}
.pf-layers p{margin:0;font:500 12px var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--muted-l)}
.pf-layers ul{display:flex;flex-wrap:wrap;gap:8px;margin:0;padding:0;list-style:none}
.pf-layers li{padding:9px 16px;border-radius:999px;background:var(--ink);color:#fff;font:700 14px var(--font)}

/* final CTA */
.pf-cta{padding:120px 0;background:radial-gradient(50% 70% at 85% 100%,rgba(240,180,58,.18),transparent 70%),var(--ink);color:#fff}
.pf-cta h2{font-size:clamp(52px,8vw,128px);line-height:.9;word-spacing:.1em}
.pf-cta-mail{margin:22px 0 0;font-size:15px;color:var(--muted-d)}
.pf-cta-mail a{color:#fff;text-decoration:underline;text-decoration-color:var(--gold);text-underline-offset:4px}

/* responsive */
@media(max-width:1100px){
  .pf-hero-grid{grid-template-columns:1fr;gap:48px;min-height:0}
  .pf-collage{justify-self:center;max-width:600px}
  .pf-kpis{grid-template-columns:1fr 1fr;margin-top:48px}
  .pf-kpis li{margin-right:0;padding:22px 16px 20px 0}
  .pf-kpis li:nth-child(even){border-right:0;padding-left:16px}
  .pf-kpis li:nth-child(n+3){border-top:1px solid var(--line-d)}
  .pf-head{grid-template-columns:1fr;gap:18px}
  .pf-head>p{justify-self:start}
  .pf-case,.pf-case.is-flip{grid-template-columns:1fr;gap:40px;padding:36px}
  .pf-case.is-flip .pf-case-visual{order:0}
  .pf-roas{max-width:560px}
  .pf-snaps{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pf-socials{grid-template-columns:none;grid-auto-flow:column;grid-auto-columns:min(78%,360px);overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:8px;scrollbar-width:thin}
  .pf-social-card{scroll-snap-align:start}
  .pf-videos{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pf-builds{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pf-build.is-wide{display:flex;grid-column:span 2}
  .pf-build.is-wide .pf-build-meta{padding-top:20px}
  .pf-filters{flex-wrap:nowrap;overflow-x:auto;scrollbar-width:none;margin-right:calc(var(--pad) * -1)}
  .pf-filters::-webkit-scrollbar{display:none}
  .pf-filters button{flex:none}
  .pf-creators-grid{grid-template-columns:1fr;gap:48px}
  .pf-steps{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media(max-width:700px){
  .pf-sec{padding:76px 0}
  .pf-hero{padding-top:40px}
  .pf-hero h1{font-size:clamp(52px,15vw,84px)}
  .pf-lede{font-size:16px;margin:20px 0 28px}
  .pf-btn{min-height:50px;padding:0 22px;font-size:14px}
  .pf-c-stat{padding:10px 13px;border-radius:11px}
  .pf-c-stat b{font-size:21px}
  .pf-c-stat span{font-size:9px}
  .pf-c-phone{border-width:4px;border-radius:16px}
  .pf-kpis small{font-size:13px}
  .pf-clients{flex-direction:column;align-items:stretch;gap:12px;padding:20px 0}
  .pf-clients-label{max-width:none;padding:0 var(--pad)}
  .pf-marquee li{font-size:19px}
  .pf-jump{position:static}
  .pf section[id],.pf [id^="case-"]{scroll-margin-top:calc(var(--header,70px) + 12px)}
  .pf-head{margin-bottom:36px}
  .pf-case,.pf-case.is-flip{padding:24px 20px;border-radius:18px;gap:32px}
  .pf-case-cols{grid-template-columns:1fr;gap:22px}
  .pf-case-stats{grid-template-columns:1fr 1fr}
  .pf-case-stats li,.pf-case-stats li+li{padding:16px 12px 16px 0;border-left:0}
  .pf-case-stats li:nth-child(even){padding-left:14px;border-left:1px solid var(--line-d)}
  .pf-case-stats li:nth-child(n+3){border-top:1px solid var(--line-d)}
  .pf-roas{padding:22px 18px}
  .pf-bar-row{grid-template-columns:62px minmax(0,1fr);gap:8px 12px}
  .pf-bar-row>b{grid-column:2;min-width:0;text-align:left;font-size:15px}
  .pf-track{height:28px}
  .pf-timeline-label{font-size:10px}
  .pf-shot{max-width:280px}
  .pf-snaps{grid-template-columns:1fr}
  .pf-snap{min-height:0}
  .pf-videos{gap:18px 10px}
  .pf-video-meta strong{font-size:15px}
  .pf-builds{grid-template-columns:1fr;gap:40px}
  .pf-build.is-wide{grid-column:auto}
  .pf-talent{padding:24px 20px}
  .pf-steps{grid-template-columns:1fr;gap:12px}
  .pf-steps li{padding:22px 20px 24px}
  .pf-steps span{font-size:32px}
  .pf-steps h3{margin-top:14px}
  .pf-cta{padding:84px 0}
}
@media(prefers-reduced-motion:reduce){
  .pf-marquee-track,.pf-c-stat{animation:none}
  .pf-marquee{overflow-x:auto}
  .pf-track i,.pf-browser,.pf-snap,.pf-btn{transition:none}
  .js-reveal .pf-case:not(.in-view) .pf-track i{transform:none}
  .pf .video-frame video{opacity:1}
}

/* Case study tabs by industry (Oct 2026) */
.pf-tabs{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 28px;scroll-margin-top:calc(var(--header,70px) + 80px)}
.pf-tabs button{display:inline-flex;align-items:center;gap:10px;min-height:50px;padding:0 22px;border:1px solid rgba(255,255,255,.22);border-radius:999px;background:transparent;color:#fff;font:600 15px var(--font);cursor:pointer;transition:background .2s,border-color .2s,color .2s}
.pf-tabs button span{display:inline-grid;place-items:center;min-width:24px;height:24px;padding:0 7px;border-radius:999px;background:rgba(255,255,255,.12);font:700 12px var(--font)}
.pf-tabs button:hover{border-color:#fff}
.pf-tabs button[aria-selected="true"]{background:var(--gold);border-color:var(--gold);color:var(--ink)}
.pf-tabs button[aria-selected="true"] span{background:rgba(14,13,14,.14)}
.pf-tabpanel[hidden]{display:none}
.pf-tabpanel{scroll-margin-top:calc(var(--header,70px) + 150px)}
.pf-tabpanel:focus-visible{outline:2px solid var(--gold);outline-offset:8px;border-radius:24px}
.pf-tabpanel>.pf-case:first-child,.pf-tabpanel>.pf-reelcase:first-child,.pf-panel-intro+*{margin-top:0}
.pf-panel-label{display:none}
.pf-tabpanels.is-all{padding-top:20px}
.pf-tabpanels.is-all .pf-tabpanel+.pf-tabpanel{margin-top:72px}
.pf-tabpanels.is-all .pf-panel-label{display:flex;align-items:center;gap:12px;margin:0 0 20px;padding-bottom:16px;border-bottom:1px solid var(--line-d);font:800 clamp(24px,2.4vw,34px)/1.1 var(--font);letter-spacing:-.03em}
.pf-panel-label span{display:inline-grid;place-items:center;min-width:28px;height:28px;padding:0 8px;border-radius:999px;background:rgba(255,255,255,.12);font:700 13px var(--font)}
.pf-tabpanels.is-all .pf-panel-label+*{margin-top:0}
.pf-panel-intro{margin:0 0 20px;font-size:16px;color:var(--muted-d)}
.pf-panel-intro b{color:#fff}

/* Reel-based case study card (celebrity / creator collabs) */
.pf-reelcase{--rose:#f3a9bb;margin-top:24px;padding:48px;border:1px solid rgba(243,169,187,.22);border-radius:24px;background:radial-gradient(50% 45% at 95% 0%,rgba(243,169,187,.2),transparent 70%),radial-gradient(40% 40% at 0% 100%,rgba(240,180,58,.12),transparent 70%),#170d12;color:#fff}
.pf-reelcase-head{max-width:1000px;margin-bottom:44px}
.pf-reelcase .pf-eyebrow{color:var(--rose)}
.pf-reelcase .pf-eyebrow::before{background:var(--rose)}
.pf-reelcase-title{margin:16px 0 0;font:800 clamp(40px,5.2vw,82px)/.95 var(--font);letter-spacing:-.055em;word-spacing:.06em}
.pf-reelcase-title em{font-family:var(--display);font-style:italic;font-weight:600;letter-spacing:-.03em;color:var(--rose)}
.pf-reelcase .pf-lede{max-width:40em;margin:24px 0}
.pf-reelcase .pf-chips{margin:0}
.pf-reelcase .pf-chips li{border-color:rgba(243,169,187,.35)}
.pf-reelcase-partner{display:inline-flex;align-items:center;gap:8px;margin:18px 0 0;padding:8px 14px;border-radius:10px;background:rgba(255,255,255,.06);font-size:14px;color:var(--muted-d)}
.pf-reelcase-partner b{font-weight:700;color:#fff}
.pf-reel-kpis{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;margin:0 0 48px;padding:0;list-style:none}
.pf-reel-kpis li{padding:28px 26px;border:1px solid rgba(255,255,255,.1);border-radius:20px;background:rgba(255,255,255,.05)}
.pf-reel-kpis li:first-child{border:0;background:linear-gradient(135deg,var(--rose),var(--gold));color:var(--ink)}
.pf-reel-kpis b{display:block;font:800 clamp(40px,4.4vw,66px)/1 var(--font);letter-spacing:-.05em}
.pf-reel-kpis span{display:block;margin-top:12px;font-size:15px;line-height:1.4;color:var(--muted-d)}
.pf-reel-kpis li:first-child span{color:rgba(14,13,14,.78)}
.pf-plays{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:16px;margin-bottom:64px}
.pf-play{display:flex;flex-direction:column;padding:30px;border:1px solid rgba(255,255,255,.12);border-radius:20px;background:rgba(10,6,8,.5)}
.pf-play-no{margin:0;font:500 12px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--rose)}
.pf-play h4{margin:16px 0 12px;font:800 clamp(24px,2.2vw,32px)/1.1 var(--font);letter-spacing:-.03em}
.pf-play p:not([class]){flex:1;margin:0 0 24px;font-size:16px;line-height:1.65;color:var(--muted-d)}
.pf-play-result{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px;margin:0;padding-top:20px;border-top:1px solid rgba(255,255,255,.12);font-size:15px;color:var(--muted-d)}
.pf-play-result b{font:800 32px/1 var(--font);letter-spacing:-.04em;color:var(--gold)}
.pf-play-result i{align-self:center;width:4px;height:4px;margin:0 6px;border-radius:50%;background:rgba(255,255,255,.35)}
.pf-reels-head{display:flex;justify-content:space-between;align-items:flex-end;gap:20px;margin-bottom:22px}
.pf-reels-head h4{margin:0;font:800 clamp(28px,3vw,40px)/1 var(--font);letter-spacing:-.04em}
.pf-reels-hint{display:none;margin:8px 0 0;font-size:14px;color:var(--muted-d)}
.pf-reels-nav{display:flex;gap:8px}
.pf-reels-nav button{width:48px;height:48px;border:1px solid rgba(255,255,255,.3);border-radius:50%;background:transparent;color:#fff;font-size:18px;cursor:pointer;transition:background .2s,color .2s,border-color .2s}
.pf-reels-nav button:hover{background:#fff;color:var(--ink);border-color:#fff}
.pf-reels{display:grid;grid-auto-flow:column;grid-auto-columns:340px;gap:20px;align-items:start;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px 0 18px;scrollbar-width:thin;scrollbar-color:rgba(255,255,255,.3) transparent}
.pf-reel{display:flex;flex-direction:column;min-width:0;overflow:hidden;scroll-snap-align:start;border:1px solid rgba(255,255,255,.1);border-radius:22px;background:rgba(255,255,255,.04)}
.pf-reel-meta{min-height:214px;padding:20px 20px 18px}
.pf-reel-tag{margin:0 0 8px;font:500 11px var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--rose)}
.pf-reel h5{margin:0 0 14px;font:800 24px/1.1 var(--font);letter-spacing:-.03em;color:#fff}
.pf-reel h5 span{font-family:var(--display);font-style:italic;font-weight:600;letter-spacing:0;color:var(--gold)}
.pf-reel-stats{display:flex;flex-wrap:wrap;gap:6px;margin:0 0 12px}
.pf-reel-stats span{padding:6px 10px;border-radius:8px;background:rgba(255,255,255,.07);font-size:13px;color:var(--muted-d)}
.pf-reel-stats b{font-weight:800;color:#fff}
.pf-reel-sub{margin:0;font-size:13px;line-height:1.5;color:rgba(255,255,255,.55)}
.pf-reel-embed{height:632px;overflow:hidden;background:#fff}
.pf-reel-embed iframe{display:block;width:100%;height:100%;border:0;background:#fff}
.pf-reelcase-note{margin:6px 0 0;font-size:12px;line-height:1.5;color:rgba(255,255,255,.5)}
.pf-reelcase-cta{margin-top:36px;padding-top:32px;border-top:1px solid rgba(255,255,255,.12)}
@media(max-width:1100px){
  .pf-reelcase{padding:36px}
  .pf-reel-kpis{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pf-tabs{flex-wrap:nowrap;overflow-x:auto;scrollbar-width:none;margin-right:calc(var(--pad) * -1)}
  .pf-tabs::-webkit-scrollbar{display:none}
  .pf-tabs button{flex:none}
}
@media(max-width:900px){
  .pf-plays{grid-template-columns:1fr;margin-bottom:56px}
}
@media(max-width:700px){
  .pf-tabs button{min-height:46px;padding:0 18px;font-size:14px}
  .pf-reelcase{padding:24px 16px;border-radius:18px}
  .pf-reelcase-head{margin-bottom:32px}
  .pf-reel-kpis{gap:8px;margin-bottom:40px}
  .pf-reel-kpis li{padding:20px 16px;border-radius:16px}
  .pf-reel-kpis b{font-size:34px}
  .pf-reel-kpis span{margin-top:8px;font-size:13px}
  .pf-play{padding:24px 20px}
  .pf-play-result b{font-size:26px}
  .pf-reels-nav{display:none}
  .pf-reels-hint{display:block}
  .pf-reels{grid-auto-columns:328px;gap:12px;margin:0 -16px;padding:4px 16px 18px;scroll-padding-left:16px}
  .pf-reel-embed{height:618px}
}