PR or paid ads?
Paid ads buy attention. PR and creators earn trust. Most brands need some of each, in the right ratio. Answer five questions and watch your split change as you go.
Your monthly split₹1,00,000 / month
What do you need most right now?
Pick the one that would make this quarter a win.
When do you need to see results?
PR compounds slowly. Ads work the day they go live.
Do you have a story a journalist would care about?
A founder journey, funding, a big launch, original data, an award, a social cause.
How much proof do people already see?
Reviews, press mentions, known clients, a recognisable name.
What can you spend each month?
₹1,00,000