Real estate · about 2 minutes · no sign-up
Your free real estate ads plan.
Leads are easy to count. Site visits are what sell flats. Enter your project and get a ready plan: who to target on Meta, which Google searches to win, the creative to run, and the follow-up that turns a lead into a site visit.
Tell us about your project
Your plan
Ads plan
Where the budget goes
A starting split, adjust after 2 weeks of data
1. Meta ads: who sees it
Only people who are really looking for a home
2. Google ads: be there when they search
Keywords to bid on
Negative keywords (block these)
3. Creative: show the home
What you see is what sells
4. Follow-up: the 5-minute rule
Where leads turn into site visits
7-day WhatsApp follow-up (copy and paste)
Send only to people who enquired. Use your approved WhatsApp Business setup.
Weekly report: what to measure
Judge the campaign on site visits
Want Digital Berries to plan and run this for you?
Planning Meta ads and Google Ads for your project? Contact us on priority and we will build the full campaign with you.
Contact us on priority ↗This is a starting plan built from common best practice, not a promise of results. Real audiences, bids and budgets depend on your project, price and competition. We refine them on a free call.
Count site visits, not leads
Put in last month’s numbers. Your cost per lead can look great while your cost per site visit tells the real story.
Tips and tricks to get more site visits
- Call within 5 minutesA buyer who enquired is comparing 3 projects right now. The first builder to call usually wins the visit.
- Qualify inside the lead formAsk budget and timeline in the form. Fewer leads, far better ones.
- Show the home, not the logoWalkthroughs, the balcony view, the society, the commute. If it can be seen, it can be sold.
- Own the search that says “near me”Buyers search “2 BHK near metro”. Bid on config + locality + landmark, not just your project name.
- Block the wrong searchesAdd rent, PG, hostel, jobs and resale (if you sell new) as negative keywords on day one.
- Keep a 15–25 km radius, not the whole cityHome buyers choose close to work and family. A tight radius saves budget.
- Follow up for 7 days on WhatsAppMost buyers decide after a few touches. One short, useful message a day beats one long pitch.
- Make the site visit easyOffer two time slots, share a pin, and send a reminder the day before. Fewer no-shows.
- Retarget everyone who watched your walkthroughShow them a “book a visit” ad. They are warmer than any cold audience.
- Report on visits every weekLeads, qualified leads, calls in 5 minutes, visits booked, visits done, cost per visit. Pause what does not produce visits.
Want to plan Meta and Google ads with Digital Berries?
Contact us on priority. Our team plans and runs the Meta and Google campaigns, makes the walkthrough creative and handles the follow-up flow, all measured in site visits. Tell us about your project and we will take it from there.
Contact us on priority ↗ Book a free call