Is your ROAS actually good?
A 14.5x ROAS sounds amazing. A 3x ROAS can still lose you money. Enter your numbers to see your ROAS and the ROAS you need to break even. We’ve pre-filled our own case: ₹35,000 into ₹5.1 lakh.
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What’s left of each sale after product cost, before ad spend. 40% is just a starting guess.