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Capability 13 · Mumbai
Shopify and WooCommerce stores with payments, shipping, COD, tracking and SEO ready on day one, and a clear price for every part.
Pricing
From ₹75,000 + GST
Monthly retainers run for a minimum of 3 months (SEO 6 months). Two or more retainers together save 10%. Ad spend and creator budgets are paid at cost.
E-commerce stores
We build online stores for D2C and retail brands: fast on mobile, easy for your team to run, and wired for ads from launch.
The right platform for your catalogue, budget and team.
Razorpay or Cashfree, COD, discount codes and GST invoices.
Shiprocket set up, WhatsApp chat and order updates.
Meta Pixel, Conversions API and GA4 tracking from launch.
Every store is a fixed one-time fee, with a clear split of where the money goes. Pick the package that matches your product count and how custom you want the store to look.
| Starter Store | Growth Store | Premium / Custom | |
|---|---|---|---|
| Price (+ 18% GST) | ₹75,000 | ₹1,50,000 | from ₹2,50,000 |
| Platform | Shopify or WooCommerce | Shopify or WooCommerce | Shopify, WooCommerce or custom |
| Design | Premium theme, styled to your brand | Custom home, collection & product pages | Fully custom design |
| Products uploaded | Up to 30 | Up to 100 | 200+ |
| Payment gateway & shipping setup | ✓ | ✓ | ✓ |
| COD, discount codes & GST invoices | — | ✓ | ✓ |
| WhatsApp chat & product reviews | — | ✓ | ✓ |
| Meta Pixel, Conversions API & GA4 | Pixel + GA4 | ✓ | ✓ |
| Migration & CRO improvements | — | — | ✓ |
| Free support after launch | 15 days | 30 days | 60 days |
| Where your fee goes | Starter Store | Growth Store | Premium / Custom |
|---|---|---|---|
| Store design | ₹15,000 | ₹35,000 | ₹60,000 |
| Store development & setup | ₹25,000 | ₹50,000 | ₹90,000 |
| Product upload | ₹5,000 | ₹12,000 | ₹25,000 |
| Payments, shipping & app integrations | ₹12,000 | ₹20,000 | ₹35,000 |
| SEO, speed & tracking setup | ₹10,000 | ₹18,000 | ₹25,000 |
| Testing, launch & support | ₹8,000 | ₹15,000 | ₹15,000 |
| Total (+ 18% GST) | ₹75,000 | ₹1,50,000 | ₹2,50,000 |
| Extra or ongoing | Price |
|---|---|
| Store care (updates, fixes, small changes) | ₹10,000 / month |
| Active store management (new collections, banners, offer pages) | ₹25,000 / month |
| Extra product upload | ₹1,250 per 10 products |
| Product page copy | ₹4,000 per 10 products |
Paid directly by you: your Shopify or hosting plan, domain, any paid theme or apps, and payment gateway charges (around 2% per order). That way the store and every account stay in your name. Build your plan and see the total with GST.
A store has one job: turn visitors into orders. That means clear collection pages, product pages that answer questions before they are asked, trust signals near the buy button, and a checkout with the payment options your customers expect, including cash on delivery where it makes sense.
We design mobile first, because that is where most shoppers browse and buy, and keep pages light so they load quickly on mobile data.
Every store ships with Meta Pixel, Conversions API and GA4 set up and tested, so ads can optimise for real purchases from day one. Product feeds, UTM tracking and clean collection URLs make it easy to run Meta, Google and marketplace campaigns without rebuilding anything later.
If you run ads with us, the same team that built the store watches conversion rate and cost per order, and fixes what slows sales down.
We start with your products, pricing and delivery promise, then agree the platform and package. Design comes next, followed by build, product upload, payment and shipping set-up, and a full test order on mobile and desktop before launch.
After launch you get free support (15 to 60 days depending on the package), and you can move to store care or active store management for ongoing updates.
Our stores are ₹75,000 (Starter, up to 30 products), ₹1,50,000 (Growth, up to 100 products, custom design) and from ₹2,50,000 (Premium, 200+ products, migration and CRO), all plus 18% GST. Your platform plan, domain, apps and payment gateway charges are paid directly by you.
Shopify is quicker to launch and easier to run with less maintenance; WooCommerce gives more control and no platform fee but needs hosting and upkeep. We recommend one after looking at your catalogue, budget and team.
Usually 2 to 3 weeks for Starter, 4 to 6 weeks for Growth and 6 to 10 weeks for Premium, depending on how quickly products, photos and content are ready.
Yes. Product upload is included up to each package limit, along with payment gateway (Razorpay or Cashfree) and shipping (Shiprocket) set-up. Extra products are ₹1,250 per 10.
Yes. Migration is included in Premium: products, customers, order history where possible, and redirects so you keep your Google rankings.
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