Black Friday · retail and D2C · about 60 seconds · no sign-up
Before you discount, do this sum.
A discount cuts your profit first and your sales later. Enter your price, your cost and the discount you are thinking of. You will see your new profit per sale, how many times more you must sell to earn the same profit, and the discounts that stay safe. All numbers come from your inputs, so treat the result as an estimate.
From our reel: Discount Lagaya, Margin Gaya (Black Friday) · Comment DISCOUNT
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Your result
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Contact us on priority ↗This is a simple estimate. It assumes your cost per item stays the same and that you only change the price. It leaves out ad spend, returns and any extra shipping cost, so add those to your cost for a truer answer. It does not predict how many more people will buy at a lower price.
Tips and tricks
- Know your margin firstMargin is profit divided by price. A smaller margin needs a much bigger jump in sales to earn the same.
- Discount one product, not the shopPick the items with the most room in the margin and keep the rest at full price.
- Try an offer that is not a price cutA bundle, free shipping above a basket size or early access keeps the price intact.
- Set a floorDecide the lowest profit per item you will accept, and do not go below it in the sale.
- Count the whole saleInclude ads, returns and packing before you decide a discount is safe.
- Review on MondayCompare profit, not only sales, once the sale ends.
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Contact us on priority. We look at your numbers first: how much discount your margin can carry, on which products, with which offer. Then we run the Meta and Google ads for people who are ready to buy.
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