UGC content
Creator-made ads and reels that look native and convert.
- Creator-made videos that look native
- Hooks and formats built for ads
- Ready for Meta and Google campaigns
From ₹6,000 per video+ GST · see the full breakdown in the plan builder
Home / Services / Fashion brands
Industries · Fashion brands
Digital Marketing for Fashion Brands Seen on
real people.
Influencer programmes, creator content and paid amplification for fashion labels, built around how Indian shoppers actually discover clothes.
In short
Digital Berries runs influencer and digital marketing for fashion and lifestyle brands in India. It casts creators whose style already matches the brand, seeds products widely, pays the best performers, and runs their content as partnership ads. The Digital Berries Talent Network lists 3,700+ vetted creators and 180+ celebrities. Influencer campaign management is 18% of the creator budget with a ₹50,000 minimum, plus GST.
Pricing
18% of creator budget · min ₹50,000 + GST
- Creators from our 3,700+ vetted network
- Briefs, contracts, approvals and tracking
- Whitelisting and a results report
Monthly retainers run for a minimum of 3 months (SEO 6 months). Two or more retainers together save 10%. Ad spend and creator budgets are paid at cost.
Digital marketing for fashion brands
How we deliver.
Fashion purchases are driven by seeing clothes on real people. Indian shoppers discover outfits on Instagram Reels and YouTube try-ons long before they visit a website, and they trust creators who share their body type, budget and city.
01
Taste-matched casting
Creators whose wardrobe, audience and price point already overlap with your brand.
02
Seed, then pay the best
Wide seeding to micro creators first; paid collaborations for the content that performs.
03
Content that sells clothes
Try-on hauls, one piece three ways, get-ready-with-me videos and fabric close-ups.
04
Partnership ads
The best creator posts run as ads from the creator’s handle.
How we cast creators for fashion
We cast creators whose wardrobe already overlaps your brand world. Before shortlisting, we look through their recent posts and ask:
- Would this person plausibly buy these clothes with their own money?
- Does their audience match the price point and size range?
- Do they already style similar silhouettes, fabrics or occasions?
- Is their content strong on styling and fit, not just pretty photos?
Shortlists come from the Digital Berries Talent Network of 3,700+ vetted creators and 180+ celebrities.
Seeding, paid partnerships and ambassadors
- Seed widely: send products to well-matched micro creators with a personal note and no posting obligation, then track who posts and how their audience responds.
- Pay the best: offer paid collaborations to creators whose seeded content performed well.
- Build ambassadors: sign a small group of top performers to longer partnerships covering several drops.
Content formats that drive purchases
- Try-on hauls with honest comments on fit, fabric and size.
- One piece, three ways: a single item styled for office, casual and evening.
- Get-ready-with-me videos for weddings, festivals and occasions.
- Close-ups of fabric, stitching, prints and details that photos miss.
We ask creators to mention their height and the size they are wearing. It builds trust and helps reduce returns.
Planned around the Indian fashion calendar
Demand in Indian fashion is seasonal. We line up creators well ahead of wedding season, Diwali and the festive period, Eid, Navratri, end-of-season sales and summer launches, because creators get booked early and content needs time to be shot, approved and boosted before the shopping peak.
Amplifying the winners
When a creator’s post performs well, our performance marketing team puts paid media behind it: as a partnership ad from the creator’s handle, cut into shorter hooks, and retargeted to people who watched. We also produce UGC videos for ads, from ₹6,000 per video.
Pricing
Influencer campaign management is 18% of the creator budget, with a ₹50,000 minimum. Creator fees are paid at cost; typical 2026 rates are in our Influencer Pricing Report. All fees are plus 18% GST. See the plans and pricing page.
Read the full playbook
Our guide to influencer marketing for fashion brands covers casting, seeding, formats and amplification in more detail.
We also run digital marketing for real estate, D2C brands, e-commerce stores.
Frequently asked questions
Do you run influencer marketing for fashion brands?
Yes. We cast creators whose style matches the brand, run seeding and paid collaborations, and amplify the best content as partnership ads.
How do you choose creators for a fashion label?
By taste alignment first: whether the creator would plausibly wear the brand, whether their audience matches the price point and size range, and whether their content is strong on styling and fit.
How much does influencer marketing cost for a fashion brand?
Our management fee is 18% of the creator budget, with a ₹50,000 minimum, plus 18% GST. Creator fees are paid at cost and vary by creator size.
What is product seeding?
Seeding means sending products to well-matched creators with no obligation to post. It shows which creators genuinely like the product before any paid collaboration.
When should we start planning festive campaigns?
Well ahead of the season. Creators get booked early for wedding season, Diwali, Eid and Navratri, and content needs time to be shot, approved and boosted.
Explore more: all services · insights · contact
Performance marketing
Paid media engineered for profitable growth.
- Meta and Google Ads, full funnel
- Weekly creative testing, daily optimisation
- Pixel, Conversions API and GA4 tracking
Specialist pages: Meta Ads ↗Google Ads ↗SEM ↗
14.5x ROAS in 7 days for a D2C festive launch · Case study
From ₹45,000 / month+ GST · see the full breakdown in the plan builder
Social media
Always-on storytelling that creates community.
- Content calendar, reels and shoot days
- Community replies and profile optimisation
- Monthly report in reach and enquiries
26.4M views in 60 days for a pan-India beauty brand · Case study
From ₹45,000 / month+ GST · see the full breakdown in the plan builder
Next step