In short
Digital Berries runs digital marketing for real estate developers and channel partners in Mumbai, Thane and the western suburbs. Campaigns on Google Search and Meta are built around a written definition of a qualified lead, with qualifying questions on forms, landing pages that answer a buyer’s first-call questions, and reporting on the whole funnel: lead, qualified conversation, site visit and booking. Performance marketing management starts at ₹45,000 a month for ad spend up to ₹3 lakh, plus GST.
Pricing
From ₹45,000 / month + GST
- Meta and Google Ads, full funnel
- Weekly creative testing, daily optimisation
- Pixel, Conversions API and GA4 tracking
Monthly retainers run for a minimum of 3 months (SEO 6 months). Two or more retainers together save 10%. Ad spend and creator budgets are paid at cost.
Digital marketing for real estate
How we deliver.
Real estate is one of the most competitive categories for digital advertising in Mumbai. We plan campaigns around lead quality and sales follow-up, because a cheap lead that never picks up the phone costs more than an expensive one that books a site visit.
01
Qualified-lead definition
Budget band, configuration, timeline and purpose agreed with your sales team before any spend.
02
Google Search + Meta
Search captures buyers already looking; Meta reaches likely buyers before they search.
03
Landing pages that filter
Price range, configurations, floor plans, possession date and RERA number, with a short qualifying form.
04
Whole-funnel reporting
Lead, qualified conversation, site visit and booking, not just cost per lead.
Why cost per lead is the wrong target
With ticket sizes running into crores and many projects launching in the same micro-markets, it is tempting to measure success by cost per lead because it is the easiest number to report. But a ₹150 lead that never picks up the phone is more expensive than a ₹1,500 lead that books a site visit.
The developers and channel partners who win online measure the whole funnel: lead, qualified conversation, site visit, booking. We set campaigns up to be judged that way from day one.
What we run for real estate projects
- Google Search: buyers already searching for projects, builders or configurations in a locality, protected with tight keywords and strong negatives. Run by our Google Ads team.
- Meta (Facebook and Instagram): video walkthroughs, location benefits and offers for launches and pre-launch interest lists. Run by our Meta Ads team.
- Creators and YouTube: walkthroughs, neighbourhood guides and reviews from creators buyers already follow, through influencer marketing.
- Landing pages: pages that answer the first-call questions and a short qualifying form, from our website team.
- WhatsApp and call follow-up: automated brochure and location messages, with a real person following up.
Creative that respects Mumbai buyers
Buyers in Mumbai are well informed and wary of hype. Creative that performs tends to be specific and honest:
- Show the real view, real layouts and the actual carpet area, not just renders.
- Lead with connectivity: distance to the station, metro, highway or business districts.
- Be clear about possession timelines and RERA registration.
- Use walkthrough videos and site footage rather than only static images.
- State a starting price where possible, so unsuitable leads filter themselves out.
Pricing
Performance marketing management starts at ₹45,000 a month for ad spend up to ₹3 lakh, plus a one-time ₹35,000 tracking setup. All fees are plus 18% GST, and your ad budget is paid directly to Google and Meta from your own accounts. See the full breakdown on our plans and pricing page.
Read the full playbook
Our guide to real estate digital marketing in Mumbai covers lead definitions, channel roles, creative and landing pages in more detail.
We also run digital marketing for D2C brands, fashion brands, e-commerce stores.
Frequently asked questions
Do you run digital marketing for real estate projects in Mumbai?
Yes. We run Google Search and Meta campaigns, creative and landing pages for developers and channel partners in Mumbai, Thane and the western suburbs, with reporting focused on qualified leads and site visits.
How do you improve lead quality?
We agree a written definition of a qualified lead with your sales team, add qualifying questions to forms, state key facts such as starting price in the ads, and feed lead outcomes back to the ad platforms so they learn which leads matter.
How much does real estate digital marketing cost?
Our performance marketing management starts at ₹45,000 a month for ad spend up to ₹3 lakh, plus a one-time ₹35,000 tracking setup and 18% GST. The ad budget is paid directly to Google and Meta.
Which channels work best for real estate?
Google Search usually brings the highest-intent buyers. Meta reaches likely buyers before they search and suits launches. Property portals, YouTube, creators and WhatsApp each play a supporting role.
Do you guarantee site visits or bookings?
No. They depend on the project, price, location and sales follow-up. We commit to a clear scope, tracking checked before spend, and reporting on the whole funnel.
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