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What are your Monday rooms worth?

Weekends fill themselves. Weekdays are where hotels leave money. Add your rooms, your usual occupancy, your room rate and your own booking-site commission, and see what your empty weekday rooms are worth and what moving some bookings direct could save. Every number comes from your inputs, so treat the result as an estimate.

From our reel: POV: Monday, Room 304 (boutique hotels) · Comment ROOM

Tips and tricks

1. Fill the right weekdayPick the one weekday that is emptiest and build one offer for it, instead of discounting the whole week.
2. Name your weekday guestCorporate visitors, local staycations and small events each need a different message and a different channel.
3. Show the first morningA short film of light, tea and the view sells the stay better than a list of amenities.
4. Make direct booking the easy pathOne tap to WhatsApp or a booking page, and a small reason to book direct such as a late checkout.
5. Keep the guest relationshipCollect a guest's permission and invite them back with a weekday offer before their next trip.
6. Measure one number a weekWeekday occupancy and direct share, tracked every Monday, tell you quickly what is working.