Beauty & lifestyle · Creator seeding · whitelisting
Influencer marketing case study 26.4M views in 60 days.
A pan-India beauty and lifestyle brand grew to 26.4 million Instagram views and +48.8K net followers in 60 days through creator seeding and whitelisted Reels.
The brief
Grow reach, followers and demand for a beauty and lifestyle brand across India, beyond its existing audience.
What we did
We seeded the product with a mix of beauty and lifestyle creators, then whitelisted the best-performing creator Reels as paid partnership ads, so proven content kept reaching new buyers.
- Creator seedingThe product went to a mix of beauty and lifestyle creators, who made Reels for their own audiences.
- Finding the winnersThe best-performing creator Reels were identified from how they actually performed.
- Whitelisting as paid partnership adsThe best Reels were run as paid partnership ads from the creators’ handles, so content that had already proven itself kept reaching new buyers.
The numbers
Figures as reported in Instagram Insights, over 60 days. Some brand names are shared on a discovery call with the client’s approval.
Want a result like this?
Influencer campaign management is 18% of the creator budget, with a minimum fee of ₹50,000, plus 18% GST. Creator fees are paid at cost. See Influencer marketing or the full plans and pricing. Results depend on your product, offer and budget, so we don’t guarantee a number; we agree the goal and the tracking before any money is spent.
Frequently asked questions
What is creator whitelisting?
Whitelisting means running a creator’s post as a paid ad from the creator’s own handle, as a paid partnership. It lets a brand put ad budget behind content that has already performed well.
What did the campaign deliver besides views?
+48.8K net followers, 4.2M+ creator impressions, a 3.4x blended ROAS and 180+ qualified inbound leads over the 60 days.
How much does an influencer campaign cost?
Our management fee is 18% of the creator budget, with a minimum of ₹50,000 plus GST. Creator fees are paid at cost; our Influencer Pricing Report lists typical 2026 rates.
Which brand was this?
Some brand names are shared only on a discovery call, with the client’s approval. The figures are as shown in Instagram Insights.