D2C & e-commerce · Meta Ads · creator Reels
Meta Ads case study 14.5x ROAS in 7 days.
A D2C festive e-commerce launch that turned ₹35,000 of ad spend into ₹5.1 lakh+ of revenue in a single week.
The brief
Launch a festive collection online and prove that paid social could sell profitably on a small test budget, inside a 7-day festive window.
What we did
We paired native creator Reels with a Meta Ads launch, tested creative through the week, and used ABO budget pacing to move spend daily towards the winning ads.
- Creator Reels as the adsNative creator Reels were used as the ad creative, so the ads looked like content people already watch on Instagram.
- Creative testingCreative testing means running several versions of an ad against each other and moving budget to the ones that sell.
- ABO budget pacingEach ad set had its own budget (ad set budget optimisation), which let us move spend every day towards the ads that were selling.
The numbers
Figures as reported in Meta Ads Manager and the store dashboard. Some brand names are shared on a discovery call with the client’s approval.
Want a result like this?
Performance marketing management starts at ₹45,000 a month for ad spend up to ₹3 lakh, plus a one-time ₹35,000 tracking setup and 18% GST. Ad spend is paid directly to Meta. See Meta Ads management or the full plans and pricing. Results depend on your product, offer and budget, so we don’t guarantee a number; we agree the goal and the tracking before any money is spent.
Frequently asked questions
What does 14.5x ROAS mean?
ROAS is return on ad spend: revenue divided by ad spend. Here ₹35,000 of ad spend produced ₹5.1 lakh+ of revenue, which is about 14.5 times the spend.
Can you guarantee the same result for my brand?
No. Results depend on your product, offer, price, budget and season, and no honest agency can guarantee a ROAS. This case shows what our approach delivered for one festive launch.
How much budget do I need to test Meta Ads?
This launch ran on ₹35,000 of ad spend. Our management fee starts at ₹45,000 a month for ad spend up to ₹3 lakh, plus GST.
Which brand was this?
Some brand names are shared only on a discovery call, with the client’s approval. The figures are as reported in Meta Ads Manager and the store dashboard.