EdTech · Full-funnel paid social
Performance marketing case study 17.2x ROAS in a 72-hour launch.
A high-ticket EdTech course launch that converted ₹2.5 lakh of ad spend into ₹43 lakh+ of revenue in three days.
The brief
Sell a high-ticket online course during a short, fixed 72-hour launch window, where every hour of wasted spend mattered.
What we did
We built a 3-day performance sprint: full-funnel video hooks for cold audiences, lookalike audiences, and retargeting that followed up warm viewers through the deadline.
- Video hooks for cold audiencesFull-funnel video hooks are short videos with different openings for people at different stages, from those who have never heard of the course to those close to buying.
- Lookalike audiencesA lookalike audience is a group of people who resemble an existing audience, which helps find likely buyers quickly inside a short window.
- Retargeting to the deadlineRetargeting followed up warm viewers, the people who had already engaged, until the 72-hour window closed.
The numbers
Figures as reported in the ad platform and the sales dashboard. Some brand names are shared on a discovery call with the client’s approval.
Want a result like this?
Performance marketing management starts at ₹45,000 a month for ad spend up to ₹3 lakh, plus a one-time ₹35,000 tracking setup and 18% GST. See Performance marketing or the full plans and pricing. Results depend on your product, offer and budget, so we don’t guarantee a number; we agree the goal and the tracking before any money is spent.
Frequently asked questions
What does 17.2x ROAS mean?
ROAS is return on ad spend: revenue divided by ad spend. Here ₹2.5 lakh of ad spend produced ₹43 lakh+ of revenue, which is 17.2 times the spend.
Does performance marketing work for high-ticket courses?
It did in this launch: a high-ticket online course sold ₹43 lakh+ in a 72-hour window from ₹2.5 lakh of ad spend. Results for other courses depend on the offer, price, audience and timing.
Can you guarantee the same result?
No. No honest agency can guarantee a ROAS. We commit to a clear scope, tracking that is checked before spend, and reporting on revenue and leads.
Which brand was this?
Some brand names are shared only on a discovery call, with the client’s approval. The figures are as reported in the ad platform and the sales dashboard.